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Successful Internet Marketing Starts With Demand Analysis

Here’s the great secret that no one hawking a system for online success is actually telling you about successful internet marketing. Successfully marketing anything online starts with an intelligent assessment of demand for the product or service. That is: Assessment of the quantity of demand. Assessment of demographic driving demand. Now, go do your homework [...]

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Traffic Atomization and Unintended Consequences of Google Instant

About two years ago, at PubCon Las Vegas, Justin Sanger described a future of Web traffic “atomization”. Atomization of traffic invokes the image of a future where a website’s traffic will come, not from a single great source like Google, but from hundreds or thousands of sources such as review sites, social-friend sites (Facebook), social-business [...]

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Does Google Give Undue SEO Weight To Keywords In A Domain

There is an interesting and oft repeated debate taking place on the front page of WebmasterWorld. The debate resides in the thread entitled “Why does Google give so much weight to keyword domains?” I’ve read similar threads on a variety of webmaster and domaining websites discussing “keyword in domain and search engine ranking” and, after [...]

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Social Media Marketing Is NOT About Relationship Building

I’ve been reading a great deal about social media marketing and building of one’s personal network. There’s abundant advice and gurus ready to speak about how social media and “engagement” is about relationship building. I say that, for the most part, that phrase or concept, as applied to what actually takes place across the vast [...]

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Social Media Educational Event Saturation

Mashable has offered up a long list of social media and tech events to attend in 2010. Reading the list of social media marketing conferences, including the express and implied promises of benefits – and threats to corporate existence (Engage or Die!) if your company doesn’t attend – I’m left once again to wonder: “How, [...]

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Querycasting – The Facebook vs Twitter vs Google Smackdown

Querycasting ~ broadcasting/transmission of queries to/amongst select (qualfied, willing, able) “friends”. The future of search as a social platforn enabled function. New thread at WebmasterWorld, about Facebook Launching Facebook Questions beta triggered a memory of a discussion I launched at WMW several years ago entitled “The Death of Facebook – Social Networking on the Fly. [...]

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Affiliate Marketing Starts By Bringing Traffic To Offers

Allow me to save you countless hours spent looking for the answer to the questions you have about becoming an affiliate marketer or making money, working at home, by affiliate marketing. Here’s the rub of affiliate marketing: If you lack the skills to connect interested parties, with money (credit cards) with offers that internet them [...]

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How To Compete Online – Trademark Generic Industry Phrases

From the U.S. Patent and Trademark website, discovered by searching reputation management in the U.S. trademark database. Word Mark INTERNET REPUTATION MANAGEMENT Goods and Services IC 035. US 100 101 102. G & S: On-line advertising and marketing services. FIRST USE: 20090105. FIRST USE IN COMMERCE: 20090105 Standard Characters Claimed Mark Drawing Code (4) STANDARD [...]

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The New Internet Marketing College Is Internships and Apprenticeships

Given the pace of change in online and internet marketing do classic print textbooks, for college internet markeing classes, make any sense – except, perhaps, for their historical perspective? I remember when college professors who “wrote the book” tended to actually be immersed in the subject matter. When is the last time, or first time, [...]

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When To Run Away

When you see the word “free” used online the first question you should ask is “Who is making the offer?”. If you don’t know the company or the brand like you know McDonalds, Toyota or Tylenol then you better read the fine print. If you have a hard time finding the fine print or cannot [...]

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Chossing a Brandable Domain or a Generic Keyword Domain

A good question to ask yourself, when contemplating your website’s “brand name” and whether to choose a “to branded website domain name” versus “the domain name that is the generic name of the product or service you plan to offer” is “What is our budget for building and maintaining the ‘meaning of the branded domain’ [...]

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Outsourcing Content Creation Doesn’t Begin Or End With Writers Writing

Call this a case of “dealing with the demands of having someone else do it”, that is, the demands of outsourcing content creation. If you haven’t outsourced article writing here’s a few things you need to be aware of. Unless you are working with highly tuned in writers, ones who can advise YOU what ought [...]

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