Facebook isn’t just for college students anymore. It has now become a valuable marketing tool for businesses as well. Facebook “Fan Pages” have drawn in big businesses from Microsoft to Wal-Mart to McDonalds (who has 2,448,565 fans and counting). Facebook is a critical tool in today’s market that allows you to build your brand’s presence [...]
Social Media Marketing Articles
Online media has been social since the days when people engaged one another via listservs, bulletin boards and chat forums. Today, business messaging and consumer engagement has achieved new levels, including new lows, by the use and exploitation of online channels of communication. These articles discuss how marketers are using new media channels to build brand, attract new customers and build loyalty and how other nefarious actors, including competitors, are using the same channels to attack and degrade competing brands.