If you plan to have a future in the business then, by all means, you will need to get your SEO training asap. Ahem . . . You were expecting something else? :-/ Somewhere in the universe I hear Matt Cutts chuckling, contentedly.
Search Engine Optimization (SEO) Articles
The need to consider of SEO or search engine optimization is a constant. Just what is “effective SEO ” – in a world where search engines are constantly making changes – is a question requiring careful consideration. Should you design for users or for search engines? If you design with the user in mind will SEO “handle itself”? Can you create a sound permanent search engine optimisation strategy or must a company constantly tweak their site? At what expense or ROI?