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Articles about local internet marketing for businesses seeking online leads and referrals in the digital business era.

Mom And Pop Need To Believe They Can Compete Online Or It’s Game Over

I just read a post at WebmasterWorld where a member concluded that there is “no chance now for Mom and Pop business to succeed on the net anymore”. Wow. Just wow. If ever I observed a self-fulfilling prophecy in the attempted making that fits the bill. Dear Honest Toiling Folks, Search Traffic Junkies, SERPs Slaves, [...]

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Local Search IYPs and Google – 2005 and Today

The conversation about local search circa 2005 – 2006: What is local search about? Local search data. The role of local search data. Google to start using InfoUSA local business data. Is their sales force an asset or vulnerability for YPs and IYPs? Geotargeting local sales leads by domain name strategy. And the local search [...]

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