“Domainer logic” goes something like this: Generic descriptive domains are great assets because they get type-in traffic, are easy to remember, and therefore can save entrepreneurs big money that would otherwise have to be spent on “branding” a Web address. Due to their inherent greatness, value, traffic generation . . and domainer savvy . . [...]
Domain Name Selection and Acquistion Strategy
Success online requires an effective domain name strategy, which includes choosing and buying the right domain, ar the right price, for your website. Domain names are an integral part of online branding and a website’s identity and memorability. The right domain, inluding generic descriptive domains, can greatly reduce the costs of assigning or relating a mission or service to a brand name.