Trust is essential to building new customer or client relationships. Trust helps to build certainty and remove doubt. In the context of website design trust keeps the “conversation” and the conversion process moving ahead. By virtue of building trust you keep me engaged, reading onwards, clicking to the next step on your website – your [...]
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For years I looked at the phrase “unique value proposition” like this: Unique Value Proposition That is, I looked at it as somewhat of a singular or a “one thing concept”, i.e., “What’s this (any) website’s UVP”? Today, I looked “unique value proposition” like this: Unique = ______________________________? Value = _______________________________? Proposition = ___________________________? So, [...]
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