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Using Previous and Next Links in Site Design

File this little website design commentary under “Pet Peeves”. I’d add Pet Peeves as a category but I’m afraid WordPress’s taxonomy management system would, sua sponte, reject the petty peevishness. Here’s the issue: Is there a clearer way of expressing the concepts of “newer” and “older” when it comes to site navigation of article archives? [...]

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20 Tips for Writing the Best Email Campaign for User Generated Content

Why build your own content, when you can have someone else build it for free?  Interview campaigns are one of the best ways to build reputable user generated content. Don’t waste your time structuring a poor interview campaign. Follow these easy tips to design the best email campaign for user generated content. Step 1: Creating [...]

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10 Things You Should Never Do in Email Marketing Campaigns

Email campaigns are a great way to build content, when done right. If done wrong, email campaigns can chew up countless hours with no reward. Life lesson: sometimes learning how to do the right thing, requires you to learn how to avoid all of the wrong things first. Email Marketing Campaigns Gone Wrong Users today [...]

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Please Stop – Your Killer Headlines Are Killing Me

When content marketing authors run out of useful material a safe place to retreat to is to write an article about writing killer headines . . . for articles. Here’s the rub: a killer headline is only as valuable – to a reader – as the killer content that follows. And how rare is that? [...]

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Domainer Idiocracy

“Domainer logic” goes something like this: Generic descriptive domains are great assets because they get type-in traffic, are easy to remember, and therefore can save entrepreneurs big money that would otherwise have to be spent on “branding” a Web address. Due to their inherent greatness, value, traffic generation . . and domainer savvy . . [...]

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Fast Track Your Online Marketing Education By Using Filters

You or I can waste a lot of time looking for answers to our internet marketing questions. Why are such searches  time wasters? One BIG reason is the millions of websites clawing at our eyeballs, with “article title hooks”, that are intended to trigger our brain’s basic human instincts. So, how do you find the [...]

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Bad News For Domainer Developers

Part of the bad news for domainer-developers is simple math. In my experience a well optimized domain name lander or “domain parking page” can generate a click-through rate (CTR)  of twenty to twenty-five (20% – 25%) or higher. By “well optimized” I mean a domain parking page that is hand crafted with human intelligence. The [...]

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Facebook as a Leading Social Media Marketing Tool

Facebook isn’t just for college students anymore. It has now become a valuable marketing tool for businesses as well. Facebook “Fan Pages” have drawn in big businesses from Microsoft to Wal-Mart to McDonalds (who has 2,448,565 fans and counting). Facebook is a critical tool in today’s market that allows you to build your brand’s presence [...]

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Trust – It’s How Business Relationships Start and End

Trust is essential to building new customer or client relationships. Trust helps to build certainty and remove doubt. In the context of website design trust keeps the “conversation” and the conversion process moving ahead. By virtue of building trust you keep me engaged, reading onwards, clicking to the next step on your website – your [...]

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How To Quickly Confirm a Content Writer’s Ability

A constant concern, when outsourcing copywriting or “content creation”, is the writer’s English language skills and ability, including spelling, grammer and the ability to “write like a native English speaker sounds”. One way to to assess skill level is to read their posts on public “job/assignment seeking” forums. If their writing sounds wooden or if [...]

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Exceptional SEO Training at SEOTraining.com

If you plan to have a future in the business then, by all means, you will need to get your SEO training asap. Ahem . . . You were expecting something else? :-/ Somewhere in the universe I hear Matt Cutts chuckling, contentedly.

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Rebranding and Web Conversions

I ventured into a website review clinic at PubCon (2010) the topic of which, loosely, was using social media to promote a site. The site of which I’m about to speak shall remain nameless. Their issue was using online media to advance a rebranding effort, one meant to take a company known for one service [...]

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